Search engine optimization, often referred to as SEO, is centered around the concept of optimization. By optimizing your brand’s online presence—including your website, content, and social media platforms—you enhance its visibility across the web. This increased visibility helps your website secure a spot on the first page of search engine results pages (SERPs).

SEO leverages elements like keywords, internal and external links, and optimized content to help search engines discover and rank websites higher on search engine results pages (SERPs).

In simpler terms, search engines like Ecosia and Yahoo use Bing as their underlying engine, so the optimization strategies for them are the same as those for Bing. However, the appearance of their search results pages differs.

Establishing a well-defined SEO budget is essential for maximizing your SEO efforts. While the optimal budget varies depending on the business, the average monthly investment typically falls between $2,500 and $7,500, representing approximately 5-10% of the overall marketing budget.

Absolutely, you can implement a basic SEO strategy on your own with some knowledge and experimentation. However, SEO requires a significant investment of time and attention to detail. To do it effectively, you’ll need to address both technical and on-page SEO aspects and stay informed about updates to search engine algorithms.

Search algorithms analyze a variety of factors to provide you with the most relevant results. These factors include the keywords in your query, the relevance and usability of the pages, the credibility of the sources, as well as your location and settings. The importance of each factor can change based on the specifics of your query.